Why Exhibit?

Join the over 3,600 international companies exhibiting at the September Fair to meet distributors and buyers from all parts of the world! 

Highly influential B2B jewellery trade event

The September Fair has the highest participation of key players in the world’s jewellery trade. Every year, the September Fair draws tens of thousands of serious jewellery traders to Hong Kong. Tapping on UBM Asia’s extensive buyer database and industry influence, the fair attracts quality buyer delegations to visit and conduct business. Over 70 percent of all buyers are from overseas. The event is infused each year with a vibrant business atmosphere and provides a wide range of quality products from select suppliers from around the world. 

Excellent timing, infrastructure and policies enhance business opportunities 

The September Fair provides a timely opportunity for global jewellers to source the latest products for the Christmas season and the subsequent holidays. Hong Kong’s status as a duty-free policy enhances the business environment, encouraging the free flow of trade and makes the prices of goods more competitive.

Trend Forecasting

The September Fair has been consistently outdoing itself in terms of quantity and quality of exhibits. Upcoming design trends, the hottest colours and the newest materials are presented at the Fair long before they hit the stores.

Market insights from experts that matter and unparalleled networking opportunities

A range of industry round table discussions at the fair enables both exhibitors and buyers to gain perspectives from esteemed industry experts. International organisations host a number of seminars, meetings and cocktail receptions during the fair, events that also serve as networking platforms for participants to meet, make new contacts, and explore new opportunities.

Click here to enlarge

here to enlarge


Exhibitor Testimonials

“The visitor profile is good. We met over 200 new local and international target buyers. We believe our presence at the fair is vital for our business development. The fair website was regularly updated.  It is definitely the most influential B2B jewellery trade event in the world. We will participate in the 2017, both in the June and September editions.”

– Hiroshi Maeda, Manager of Urakei Pearl Co., Ltd., a pearl manufacturer from Japan, an exhibitor at the Hall 1 – Pearl Pavilion at AsiaWorld-Expo

“We have been exhibiting in this fair over the past 10 years.  We met over 20 target buyers from Asia at this edition.  The visitor profile is good; an increasing number of people from different markets are ready to our goods. The September Fair is vital for our business; buyers get to know you, see you, and trust you in this renowned trading platform.  We have great exposure to people from around the world.  We will continue to exhibit in both the June and September editions.”

– Roberto Capra, CEO of Roberto Capra, a  wholesaler of diamond jewellery from the United States, and an exhibitor in the Antique & Vintage Jewellery at HKCEC

“This is our first time to exhibit in the September Fair. We were able to network with key players, fellow exhibitors and buyers at the fair reception. During the fair, we have met our target customers from Australia and Korea. The visitor profile is broad; we met many potential buyers from local and international markets. It was such a good experience for us so we will exhibit again next year.”

– Gabriela Styliano, CEO of Styliano Jewellery, a manufacturer of gemset jewellery and pearl jewellery from Portugal, and an exhibitor in the Portugal Pavilion, a new group pavilion at HKCEC