Series of China fairs: Shenzhen Fair   
China International Gold, Jewellery & Gem Fair – Shanghai

The 12th edition of the China International Gold, Jewellery & Gem Fair – Shanghai (Shanghai Fair), organised by UBM Asia, will be held from 18 to 21 November 2016 at the Shanghai World Expo Exhibition & Convention Center.

Thanks to the support of Shanghai Government, UBM Asia has formed strategic alliance with the Shanghai NIU International Exhibition Co Ltd. As a result of strategic alliance, seven new pavilions will be housed under the Shanghai Fair, in which the Asia Pacific Jewellery & Watch Expo will be held concurrently. Adding to the attractions of the Shanghai Fair are series of special events such as “Jewellery Original Design Competition”, timepiece auction and a series of informative seminars on timely industry topics, among others, will be organized.



The seven new special pavilions will feature a wide range of gem products, arts & crafts and luxury and antique timepieces under the banners of the following organisations:

• Beijing Arts and Crafts Association
• Guangzhou Light Industry Arts and Crafts Enterprise
• Hunan Embroidery Research Institute
• Committee of Collection and Research of China Horologe Association
• Shanghai Gem and Jade Trading Center Co Ltd
• Shanghai Timepiece Trade Association
• Shanghai Jade Carving Culture Association

Why Shanghai?

Prime Location – China’s booming economy has contributed to the robust growth in jewellery demand globally. As the leading city in the Yangtze River Delta Region, Shanghai has developed into the region’s core trading hub.

Robust Luxury Market – Retail sales in Shanghai reached RMB870 billion (around US$137 billion) in 2014. As a cosmopolitan city, Shanghai has a large population of high-net-worth individuals who have developed a sophisticated taste for luxury goods. Jewellery consumption, as a result, remains robust.

Ideal Business Environment – Shanghai’s proximity to the major population centres in China has made it an ideal gateway to various potential markets. Its well-developed infrastructure and comprehensive business facilities also make the city a great springboard for the jewellery trade.


Countdown to the event