Launched in 2005, the China International Gold, Jewellery & Gem Fair – Shanghai (Shanghai Fair) remains a key platform for international jewellers exploring China’s robust jewellery market. In 2013, the Shanghai Fair will continue in promising jewellery traders, retailers and sophisticated consumers from around the world a multi-functional event in Eastern China. Join us and seize the business chances in the burgeoning Chinese market! Shanghai • A city for success As a cosmopolitan city and China’s fashion trendsetter, UBM Asia couldn’t have chosen a better place to host the fair; Shanghai abounds in opportunities that attract international jewellery brands that want a slice of the mainland’s flourishing jewellery market. Its prime geographical location, well-developed infrastructure and comprehensive business facilities make doing business and staying connected easier than ever. Fast Facts on the China Market  The world’s second-largest gold consumer. In 2011, China consumed 761 tons of gold.  The world’s largest platinum jewellery market, accounting 65% of the total world consumption.  The world’s second biggest diamond market. In 2011, transactions at the Shanghai Diamond Exchange exceeded US$4.7 billion, up 63% from 2010.  The world’s largest producer of freshwater pearls, accounting for over 70% of the global production.  According to the latest figures of Gems & Jewellery Trade Association of China, jewellery sales in China reached a record of RMB260 billion in 2010.   About the venue The Shanghai World Expo Exhibition & Convention Center is one of the leading exhibition centres for international events in Shanghai, with world-class facilities, convenient transportation, as well as its eco-friendly infrastructure. The venue is located on the east riverside of the Huangpu River, west of the Shanghai World Expo Axis, is adjoined with the China Pavilion, Performance Centre and Expo Centre by the Expo Axis.